1
Custom Website Design and Development:
Planning and Strategy Development:
Objectives: The first step is to define the objectives. What is the purpose of the website? It might be a provider of brand awareness, sales through e-commerce, or a lead generator.
Target Audience: Recognizing your target audience helps you develop the best possible design and functionality.
Competitive Analysis: Another measure to begin is to review your competitors’ websites. You can understand the industry’s standards and see where you can stand out.
Content creation:
SEO-friendly content: developing search engine optimized content including keyword research and incorporation.
High-quality media: utilize high-definition images, videos, and art to help improve user engagement.
Regular update: schedule regular content updates to maintain a fresh and updated website.
2
Website Redesign:
Determine goals and objectivesBusiness Goals: Raise sales, brand recognition, and customer experience, and so on.
Specific Objectives: For example, an objective could reduce the rate at which people land on a certain page and leave the website without following any links by 20%; raise the conversion rate by 15%; get a specific number of people to subscribe to the newsletter, and so on.
Analyze Current Performance of the Website Tools: Google Analytics, Hotjar, or similar ones to find out user characteristics, traffic sources and pain points on the site.
Areas for Improvement: Some other metrics, such as load speed, bounce rate, average session length, and conversion routes, should be considered.
3
SEO-Friendly Development:
Optimizing a website for search engines to rank it well in the search results is referred to as SEO-friendly development. Below are some essential practices and strategies to implement. For our project, this part is mostly relevant in terms of the website structure:
Website structure and navigation. * Clean and organized code: A clean, organized code makes the search engine’s job much easier by allowing it to crawl the code seamlessly. This is achieved by using HTML5 and CSS3 standards: Logical URL structure: URLs and headings should be logical and include keywords where appropriate. You can change URLs to include keywords instead of numbers or non-meaningful letters. Refrain from creating a momentary URL for content published at the address above; *
Mobile-friendly: Mobile-first indexing is used by Google, which means your site must perform well on all devices; * Fast loading: To assist improve the speed at which the site opens, you must optimize all photos, employ the browser cache, and use a content delivering network.