1.SEO (Search Engine Optimization) Tools:

01 GOOGLE ANYLYTICS

Critically important for analyzing web traffic and use data as well as conversion rates. It explains how users come to your site and how they behave when they are on the site.

 

02 AHREFS

Hold comprehensive tools for keyword research, backlink analysis and hence the competition analysis. It is also helpful for understanding where the competition might be weak and opportunities for gaining an edge could potentially lie.

03 SEMRUSH

It proves useful in developing strategies in SEO, PPC, content creation, and analysis of competitors. It can be used for keyword tracking, for site analysis, or to get to know the strategies of competitors

04 MOZ PRO

Services offered include keyword research, link building, site audit, and rank monitoring. Moz’s selection of tools is particularly lauded for its intuitive interface as well as the substantial help from the community.

:2.CONTENT MARKETING TOOLS

01 HUBSPOT

It is one stop marketing solution that provides integrated solutions to manage content, blog, social media as well as emails. It also includes the support of customer relations management and the sales function.

02 BUZZSUMO

Enables you to find out the stories that are most likely to be shared and the topics that are most popular in your area of interest. As for me, I find it useful particularly for research of particular content piece and for reaching the influencer.

03 GrAMMALY

Can guarantee the quality of your texts by making sure they are clear, accurate, and effective at what they say. A crucial tool for any content marketer to use to help ensure that the quality of the written material remains high.

04 CANVA

A graphic design application that can be used to design eye-catching images for social networks, blogs or other marketing benchmarks.

3.SOCIAL MEDIA MARKETING TOOLS

01 HOOTSUITE

Enables the users to interact with all their social platforms, create posts and understand the post engagement performance. It also includes Social listening and analytics.

02 BUFFER

It is another social media active that enhances the posting, analyzing, and effective administration of multiple pages all in one place.

03 SPROUT SOCIAL

The tools front is also well furnished with social media management, analytics and engagement features. It is well known mostly for its reporting and analysis capabilities

04 LATER

Specifically designed for Instagram management but can also manage content for other social media platforms. This is an online tool that provides users with the ability to plan their content for Instagram and also has a detailed analysis of a page.

4.EMAIL MARKETING TOOLS

01 MAILCHIMP

This is one of the most well-known email marketing tools, it is famous for its intuitive interface and quite rich set of functionalities and compatibility with other applications.

02 CONVERTKIT

It is developed to benefit all the creators and has an option to perform a vast number of automated tasks and helps to maintain the consistent flow of emails with strong bonds with the subscribers

03 AWEBER

Offers variety of automation features such as autoresponders, newsletter templates, and email tracking.

04 ACTIVECAMPAIGN

It has the features of Email Marketing, Automation, Sales Automation and CRM. Its main success factor is the ability to operate with high levels of automation

5.ANALYTICS AND DATA TOOLS

01 GOOGLE DATA STUDIO 

It provides you the feature to generate personalized reporting and data from various resources such as Google Analytics, Google Ads, etc.

02 HOTJAR

Offers heat maps, recordings of the users’ sessions, and surveys which will help you to determine how the users behave on your website.

03 TABLEAU

An effective business intelligence solution that makes it easy to translate data into business value using dynamically created, collaborative dashboards

04 KISSMETRICS

Helps you understand user actions and improve customer engagement with advanced customer analytics and behavioral tracking.

5 ppc advertising tools

01 google ads

Campaign optimization is made possible through detailed analytics and targeting options

02 Facebook Ads Manager:

Essential for running and managing ads on Facebook and Instagram.With it, you can perform targeted and analytical analysis

03 adespresso

It gives you tips on optimizing your website, offers A/B testing, and provides detailed analytics.

04 wordstream

Managing and optimizing PPC campaigns across Google Ads, Bing Ads, and Facebook Ads.